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The county presents unique opportunities and cuts a competitive edge in the region as a special location for investments.
It stands out because of the following reasons:

a) Strategic location:

Eldoret, an attractive town, built in the centre of the fertile Uasin Gishu plateau, it is situated about half-way between Nairobi and Kampala, the capital cities of Kenya and Uganda respectively. Thus it is strategically located as a regional financial, communication and transportation hub.
Major international banks have their regional headquarters in Uasin Gishu.

b) Infrastructure:

The county has the most developed infrastructure and is well connected to other regions of the country as well as neighbouring states by road, air and rail.
Established in 1955, Eldoret International Airport is located approximately 17 km, by road, south of the central business district
of Eldoret, the administrative headquarters of Uasin Gishu and comercial capital of the North Rift region and has several airlines operating within the airport enabling the tourist to choose one of their choices.
There is also an airstrip that eases air travel to and out of the region. The Kenya-Uganda railway system traverses the great Rift Valley, through the town of Eldoret, enters Uganda at Malaba and passes through Tororo and Jinja to enter Kampala, Uganda’s capital where it is connected to other
regional towns.
The town is within the Kenya-Uganda highway. It is connected and is the gateway to the South Sudan among other regions in the East African Community.

c) Health

The county also hosts Moi Teaching and Referral Hospital (MTRH) Eldoret, the country’s second-largest facility that provides health services to residents in the Western Kenya region and also from the neighbouring states. The region has a total of 201 health facilities:115 public facilities
and 86 private health care institutions.

d) Hospitality

It has leading hospitality facilities, making it conducive for travellers who want to put up in the region. The hospitality of Uasin Gishu residents has seen continued growth in population in the town thus translating to great opportunities for wealth creation. Upcoming high-rise buildings are evidence of thriving economic activities in the town and its environs.
The county boasts of 137 hotels and about 110 restaurants. Most of which offer services that are of international standards.

e) Financial Services

Eldoret is the financial services hub for the North Rift Region. Currently, more than 30 banks operate from the town. Several microfinance and savings Credit and Cooperative Societies (SACCOs) have opened branches in the region owing to the conducive business opportunities.
Financing for various investment opportunities is readily available from the service providers.

f) Education.

Uasin Gishu County boasts of over 770 primary schools, 158 secondary schools and about 15 tertiary institutions. Some top secondary schools in Uasin Gishu include Moi Girls secondary, Hill school Primary and Secondary School, SOS school, Uasin Gishu (UG) secondary and Kapsoya secondary all located within Eldoret town.Others are Moiben Boys ’ High School, Turbo Girls’ and Kamagut Secondary schools among others.
The county hosts two public universities- Moi University and the University of Eldoret (UoE) and several campuses of other public and private universities.

g) Sports Tourism

Uasin-Gishu is considered the home of champions since almost all world beaters have a home in the county. Opportunities exist in the development of sports academies to nurture the budding talent.
The county’s high altitude makes it ideal for development and construction of world-class sports facilities to for use by both local and international athletes.
Uasin Gishu is the only town in the world where tourists can come to visit and see athletes training in the fields every day. Unique high training facilities are major ingredients for the splendid performance of these athletes. These includes Rosa Training Centre, Chagaiya High altitude Centre and Kipchoge Stadium.

h) Agricultural Value Addition.

The region is considered part of Kenya’s breadbasket. Since the large and medium scale, Maize and wheat farms contribute to the national food security. Opportunities exist for capacity building and technology transfer to support the farming activities.

i) Dairy farming

The county seeks investors for joint venture partnerships with farmers to develop milk processing plants.
The climatic conditions and availability of agricultural land in county heavily support the sector.
Residents of Eldoret town and those from the neighbouring counties provide a good market for the dairy products.
Furthermore, Investors can also take advantage of the regional markets due to the proximity of the county to the markets and the location of Eldoret town that sits along the Northern Corridor.

j) Fruit Processing

The county produces quality passion fruits that are currently being exported to Uganda.
Opportunities exist in ventures that support the growth of the sector particularly large scale farming and construction of fruit processing plants.

k) Meat Processing

The Eldoret International Airport provides a good avenue for meat Exports. Opportunities exist in assisting in the construction of modern abattoirs.
Investors will heavily benefit from the meat export business especially to the Middle East where huge demand exists.

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